It’s interesting to see how Republicans vying to become the U.S. president in 2012 are using Twitter. Social media tools are new developments in presidential elections, and there was a great deal of discussion about how President Obama’s campaign successfully used social media during the 2008 campaign. You might take a look at how different Republican candidates are utilizing Twitter and determine whether they are doing a good job in their efforts to increase Twitter followers.
When I look at the Twitter pages of various candidates, I find some obvious differences. One candidate, for example, is making dry, dull comments that all are focused on the election. Another candidate, in contrast, is tweeting much more regularly, occasionally making a remark about his personal life, and generally coming across as more bold, interesting, genuine and humorous. Whether or not these people are actually posting these tweets, or whether a campaign worker is doing so, we probably can’t know. I suspect, however, that the more interesting and personal tweets are going to result in better success in the effort to increase Twitter followers. One relatively strong candidate apparently doesn’t even have a Twitter account. Is it possible to become president in this century without using social media tools?